Creating Demand: Driving Growth Using Traditional, Social and Viral Marketing XINE235

Source URL: create.stanford.edu

Understanding Social Media Marketing: A Case Study on Topics, Categories and Sentiment on a Facebook Brand Page Irena Pletikosa Cvijikj Florian Michahelles

Source URL: cocoa.ethz.ch

• Social media
• Communication
• Computing
• Marketing
• Data analysis
• Web 2.0
• Brand management
• Social media marketing
• Viral marketing
• Sentiment analysis
• Marketing buzz
• Social networking service

School of Information University of Michigan The dynamics of viral marketing Lada Adamic School of Information

Source URL: vw.indiana.edu

Social Network Monetization via Sponsored Viral Marketing Parinya Chalermsook∗ Atish Das Sarma

Source URL: personal.denison.edu

Creating Demand: Driving Growth Using Traditional, Social, and Viral Marketing COURSE DESCRIPTION The company that has the most paying customers wins. But how do you get the word out, drive demand for your products and s

Source URL: create.stanford.edu

focusbuzzmarketing Viral marketing: making the right connection Noah Brier, Renegade Marketing Group, discusses the issues involved in creating a successful contagious campaign that will engage its target market: it’s

Source URL: noahbrier.com

Evolving Viral Marketing Strategies Forrest Stonedahl† , William Rand‡ , Uri Wilensky† † Center for Connected Learning and Computer-Based Modeling Northwestern University, Evanston, Illinois, USA

Source URL: ccl.northwestern.edu

DOC Document

Source URL: www.santaclaravalleytbirds.com

• Opie and Anthony
• Viral marketing

The Dynamics of Viral Marketing JURE LESKOVEC Carnegie Mellon University LADA A. ADAMIC University of Michigan and

Source URL: www.cs.cmu.edu

• Science
• Electronic commerce
• Networks
• Recommender system
• Online shopping
• Small-world network
• Advertising
• Long Tail
• Collaborative filtering
• Business
• Technological change
• Marketing

Viral Marketing - People on Computers

Source URL: www.gelderserfgoed.nl